So, do you know who it is yet? Do you care?
Let’s take a closer look at how the ‘celebrity threesome injunction’ story has maintained our attention (not necessarily interest) for so long. And the common sense lessons we can learn.
Here’s a summary of what only the most emotionally-immature egocentric rich people can’t see.
Have you seen the leaflet?
And have you ever wondered what £9 million buys you from a marketing agency nowadays? Print and distribution will take a healthy slice for this job no doubt. But there will still be a nice wedge left in there for consultancy, copy writing, print and design.
Are you underestimating the intelligence and knowledge of your stakeholders? There’s this lovely naive purity that many marketers and communicators still actually believe that if they deliver a message then people will take it at face value.
Here’s why I think Joe Wicks The Body Coach has a best selling book on Amazon. In a few short years he has built a devoted community of Lean in 15 minute-ers!
What’s his secret? And what does he do that may inspire your business to communicate more effectively?
Can you think of anyone else’s success that is because of exceptional communication? Nominate a personality or share a story and I’ll illustrate the best ideas.
Experts tell us we should create and publish content. But is there there a nagging doubt in your mind that no-one is listening?
My own hit rate is getting better with every post – and I believe these five questions are a big part of my improved results.
Let me know what you think?
I was on the phone the other day with a sales promotion agency. He called me Richard, which I liked. Then, each time I asked a question he replied by saying this:
“That’s a really good question Richard.”
After my third ‘good’ question in quick succession, I couldn’t help revealing my delight that it was the first time this week I’d asked three good questions in a single conversation.
The honest truth?
Media competitions are a great way to exchange products or services for editorial space. In fact, you can often include discrete promotional messages whilst retaining perceived editorial endorsement!
Here’s how …