PR Detox – Because Influence Matters – PR Insights for entrepreneurs and marketers

Audience and messages. Still? Really?

I’m puzzled why this idea still dominates marketing communication practice.

I’m Releasing a Christmas Album

All your favourites. Jingle Bells. We Wish you a Merry Christmas. Etc.

Hang on a minute! That’s not your house.

This is about never ending furniture sales and the stories that kill trust.

Ignored? Invisible? Faceless? Anonymous? Will Wade’s Ways Reveal Why?

Millions of people regularly feel ignored and don’t know why.

Why is Theresa a Robot?

How did it happen that a smart accomplished politician like Theresa May can communicate so badly?

Attention, influence and trust are much harder to come by. We sift though a deluge of bleeding heart stories as businesses and brands engineer a land-grab for trust and authenticity. So, does it work?

8 Email Cliches: What They Really Mean.

Certain phrases crop up in emails over and over again. But what do people understand from your email etiquette when you write them?

Ban These Three Phrases From Your Marketing

There’s a deficit of ambition when it comes to marketing. We just go with what always worked.

Here are a few simple tweaks to help you stand out and earn influence in the conversation economy. You start by banning these three phrases …

Anthony Joshua Shows us How to Pack a Punch with PR

A brutal boxing title fight isn’t normally where you’d expect to discover advice to give your communications extra punch.

Here are some knock out observations from new World Heavyweight Boxing champion Anthony Joshua. He proves. when it comes to personal brand building, his gloves are off!

Are You Building a Business? Or Building a Version?

Waterstones and Top Gear are struggling with it.

Is it holding you back too?