PR Detox – Because Influence Matters – PR Insights for entrepreneurs and marketers

Audience and messages. Still? Really?

I’m puzzled why this idea still dominates marketing communication practice.

All your favourites. Jingle Bells. We Wish you a Merry Christmas. Etc.

This is about never ending furniture sales and the stories that kill trust.

Millions of people regularly feel ignored and don’t know why.

How did it happen that a smart accomplished politician like Theresa May can communicate so badly?

Attention, influence and trust are much harder to come by. We sift though a deluge of bleeding heart stories as businesses and brands engineer a land-grab for trust and authenticity. So, does it work?

Certain phrases crop up in emails over and over again. But what do people understand from your email etiquette when you write them?

There’s a deficit of ambition when it comes to marketing. We just go with what always worked.

Here are a few simple tweaks to help you stand out and earn influence in the conversation economy. You start by banning these three phrases …

A brutal boxing title fight isn’t normally where you’d expect to discover advice to give your communications extra punch.

Here are some knock out observations from new World Heavyweight Boxing champion Anthony Joshua. He proves. when it comes to personal brand building, his gloves are off!