Should Black Friday #PRFail Mean The End of Retail Promotional Gimmicks?


I’d love to be a fly on the wall at the Asda PR team meeting debrief today.

How they must’ve congratulated each other when they successfully negotiated a Good Morning Britain live feed from one of their stores on the biggest retail day of the year. They no doubt visualised hundreds happy smiling customers sharing their delight with the nation’s viewers whilst securing incredible bargains and praising Asda for their astonishing generosity

The Reality?

We now know things turned out to be quite different. Here are the #PRFail highlights witnessed on ITV’s Good Morning Britain. And a sprinkling of opportunities for smart communicators.

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50 Proven PR Tactics to Generate Media Coverage for Your Business

50 Proven Public Relations Tactics to Generate Media Coverage for Your Business

To celebrate our first 10 years as The Buzz Factory, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.

We hope it inspires you to focus on stories that your customers would genuinely miss if you didn’t share them!

So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.

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