How Your Business Can – and Must – Command Real Influence in 2015

influence

 

 

One of the big strategic marketing challenges for any business in 2015 is arresting the general trend of diminishing influence.

 

You still share great content, and carefully-targeted news updates – the same way you always have. But, even with supporting statistical evidence, you worry if anyone is really listening! And influence is important as it helps you harness the power of know, like and trust in your favour.

 

You’re right to worry. Here are the five reasons why your influence is diminishing, and what you can do about it.

  Read more

Should Black Friday #PRFail Mean The End of Retail Promotional Gimmicks?

BLACKFRIDAY#PRFAIL

I’d love to be a fly on the wall at the Asda PR team meeting debrief today.

How they must’ve congratulated each other when they successfully negotiated a Good Morning Britain live feed from one of their stores on the biggest retail day of the year. They no doubt visualised hundreds happy smiling customers sharing their delight with the nation’s viewers whilst securing incredible bargains and praising Asda for their astonishing generosity

The Reality?

We now know things turned out to be quite different. Here are the #PRFail highlights witnessed on ITV’s Good Morning Britain. And a sprinkling of opportunities for smart communicators.


Read more