Fear the camel! Top 6 tips for pain-free super-speedy press release approval.

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Fear the Camel

Top 6 tips for pain-free super-speedy press release approval

OK. So you’ve written your beautiful shiny new press release. And all that stands between you and global fame and fortune is a couple of quick sign offs from colleagues. What could be easier?

10-days later you are losing the will to live: Your release has been passed from pillar to post and has been transformed from your succinct news summary to a mish mash of disconnected facts and opinions.

You have created a camel (Picture credit: Emmalemma). And you are desperate to just send it out and see the back of it.  Sound familiar?

These are my top tips for pain-free super-speedy press release approval.

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How to Write a Pukka Press Release

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How to Write a News ReleaseThis post represents something of an experiment.

And, as with all experiments, I have learned some personally fascinating lessons. A journey of self discovery – if you will.

Lesson One: Even drawing a certain celebrity chef nine times doesn’t guarantee I’ll get anything remotely close to a likeness.

Lesson Two: There is a very fine line when it comes to over-egging this food/recipe metaphor. See, I just did it again!

Anyway: it is what it is. Enjoy or wince as you see fit! Off the hook, Geezers!

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Will you choose process or passion to build your business legacy?

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Gareth Ainsworth retired after 600 games this weekend.

In a split second your business legacy can be cast. Today I’m going to take a look at two professional footballers’ contrasting approaches to the game they play for a living. And perhaps we can learn a little about what, and how, we all communicate impacts on the way our professional lives are perceived?

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How does your business engage with the elephant in the room?

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elephant in the room

 

No, it’s not that ropey joke about trunk calls! I’m going to show you why businesses shouldn’t ignore non-responding direct marketing targets. And I’ll offer an alternative perspective too.

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Barclays Facebook Campaign Backlash

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Barclays bank facebook camapign

Barclays bank facebook camapign

 

In a desperate attempt to stem the tide of hate, Barclays has chosen to empower and enthuse their supporters using social media. Sadly, their cunningly-executed Facebook campaign hasn’t gone entirely to plan. Fans of well-conceived engagement campaigns should look away now. It’s not pretty!

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How to turn an abusive telesales message into media coverage

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Public relations success from abusive voicemail.

PHOTO CREDIT: Heather Nelson www.imageree.co.uk

Do you get inundated with nuisance telesales messages too?

This week I scored a public relations success for my Lancashire business networking colleagues after a particularly abusive telesales voicemail message. And here’s how I did it.

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