Here are two stories about influence. One reveals what happens when you build it. And the first one reveals the consequences when you don’t!
Did you know there are 21 global and personal barriers (or enemies) that conspire to block our chances of influence?
Influence and persuasion are often used to mean the same thing. For example:
- “We need to influence customers to buy more from us.”
- “We need to persuade customers to buy more from us.”
But to give us a better chance of understanding influence, and its relationship with – and difference from – persuasion, we need to distinguish between them. We can do this by thinking of influence as a noun and not a verb. In this way we understand …
- Persuasion is an action.
- Influence is a capacity.
Influence is a capacity. It represents the kind of latent power to hold attention and be considered significant.
Here is how it works.
So, do you know who it is yet? Do you care?
Let’s take a closer look at how the ‘celebrity threesome injunction’ story has maintained our attention (not necessarily interest) for so long. And the common sense lessons we can learn.
Here’s a summary of what only the most emotionally-immature egocentric rich people can’t see.
Are you underestimating the intelligence and knowledge of your stakeholders? There’s this lovely naive purity that many marketers and communicators still actually believe that if they deliver a message then people will take it at face value.
Here’s why I think Joe Wicks The Body Coach has a best selling book on Amazon. In a few short years he has built a devoted community of Lean in 15 minute-ers!
What’s his secret? And what does he do that may inspire your business to communicate more effectively?
Can you think of anyone else’s success that is because of exceptional communication? Nominate a personality or share a story and I’ll illustrate the best ideas.