Attention, influence and trust are much harder to come by. We sift though a deluge of bleeding heart stories as businesses and brands engineer a land-grab for trust and authenticity. So, does it work?
8 Email Cliches: What They Really Mean.
Certain phrases crop up in emails over and over again. But what do people understand from your email etiquette when you write them?
Ban These Three Phrases From Your Marketing
There’s a deficit of ambition when it comes to marketing. We just go with what always worked.
Here are a few simple tweaks to help you stand out and earn influence in the conversation economy. You start by banning these three phrases …
Anthony Joshua Shows us How to Pack a Punch with PR
A brutal boxing title fight isn’t normally where you’d expect to discover advice to give your communications extra punch.
Here are some knock out observations from new World Heavyweight Boxing champion Anthony Joshua. He proves. when it comes to personal brand building, his gloves are off!
How to Pick the Best PR Consultant for Your Business
Are you wondering how to choose the best PR Support for your business? Here are some quick-pick pointers…
Your Five Brexit Communication Strategy Essentials
Treat yourself to a little clarity on a day of complete communications meltdown.
8 Ways to Love Your On-Line Negative Feedback
One of the biggest challenges for any social business is learning how to react to (hopefully rare) negative feedback in social comments.
Two Influence Adventures: The Man and a Woolly Mammoth.
Here are two stories about influence. One reveals what happens when you build it. And the first one reveals the consequences when you don’t!