Treat yourself to a little clarity on a day of complete communications meltdown.
One of the biggest challenges for any social business is learning how to react to (hopefully rare) negative feedback in social comments.
Many businesses even exclude themselves from on-line conversations because they fear negative feedback so much. Others receive daily plaudits from satisfied customers only to lie awake at night thinking about an isolated on-line rant.
The classic response is to ‘take it off line’. But that isn’t always something you can control.
So here are eight ideas you can control.
Here are two stories about influence. One reveals what happens when you build it. And the first one reveals the consequences when you don’t!
Did you know there are 21 global and personal barriers (or enemies) that conspire to block our chances of influence?
Influence and persuasion are often used to mean the same thing. For example:
- “We need to influence customers to buy more from us.”
- “We need to persuade customers to buy more from us.”
But to give us a better chance of understanding influence, and its relationship with – and difference from – persuasion, we need to distinguish between them. We can do this by thinking of influence as a noun and not a verb. In this way we understand …
- Persuasion is an action.
- Influence is a capacity.
Influence is a capacity. It represents the kind of latent power to hold attention and be considered significant.
Here is how it works.
So, do you know who it is yet? Do you care?
Let’s take a closer look at how the ‘celebrity threesome injunction’ story has maintained our attention (not necessarily interest) for so long. And the common sense lessons we can learn.
Here’s a summary of what only the most emotionally-immature egocentric rich people can’t see.