persuasion-and-influence

What is the difference between persuasion and influence?

Influence and persuasion are often used to mean the same thing. For example:

  • “We need to influence customers to buy more from us.”
  • “We need to persuade customers to buy more from us.”

But to give us a better chance of understanding influence, and its relationship with – and difference from – persuasion, we need to distinguish between them. We can do this by thinking of influence as a noun and not a verb. In this way we understand …

  • Persuasion is an action.
  • Influence is a capacity.

Influence is a capacity. It represents the kind of latent power to hold attention and be considered significant.

Here is how it works.

Read more

Press Injunction PR Strategy

6 facts that emotionally-immature celebrities ignore about press injunctions

So, do you know who it is yet? Do you care?

Let’s take a closer look at how the ‘celebrity threesome injunction’ story has maintained our attention (not necessarily interest) for so long. And the common sense lessons we can learn.

Here’s a summary of what only the most emotionally-immature egocentric rich people can’t see.

Read more

Joe Wicks Featured

What Joe Wicks Knows

Here’s why I think Joe Wicks The Body Coach has a best selling book on Amazon. In a few short years he has built a devoted community of Lean in 15 minute-ers!

What’s his secret? And what does he do that may inspire your business to communicate more effectively?

Can you think of anyone else’s success that is because of exceptional communication? Nominate a personality or share a story and I’ll illustrate the best ideas.

Read more