All your favourites. Jingle Bells. We Wish you a Merry Christmas. Etc.
I’m not of course.
But how surprised would you be if I did? Everyone else is!
I’m sure there was a time, in the distant past, when a celebrity releasing a Christmas album was vaguely interesting.
And those early pioneers were kind enough to develop a communications blueprint for other celebrities to follow.
It goes like this:
Step one: Celebrity singing in own home. A friend in another room asks: “What’s that CD your playing?” Celebrity says: “CD? That wasn’t a CD! That was me singing!” Friend says: “Bloomin ‘eck. You should release an album.”
Step two: A chance meeting with someone in the record business at a party. Who says: “I was talking to <so and so> and he/she said you can sing a bit?” Celebrity: “Oh I just do it for myself really.” Business person: “You should come down to the studio and let’s see what happens.”
Before you know it they’ve recorded (They say: “laid down” in the industry 😉 ) 10 mind-numbingly inane Christmas songs (They say: “tracks”).
Step three (The big reveal): Celebrity does interview saying: “My music has always been in my life.” NB Always refer to music as ‘my music’. Like it’s a family member or something. And the album art should have snow, warm clothing and a fire crackling hearth.
Promo video should include a collection of friends or musicians who you pay to smile and laugh as though they actually like you in real life too.
Step four (added bonus): The painful disclosure. “My Music got me through a really hard time in my life. I probably wouldn’t be here today without my music. So I’m dedicating this album to everyone who stood by me.”
Those four inauthentic ever-repeated steps are the reason why you scream: “NOT ANOTHER BLOODY CHRISTMAS ALBUM!” at the TV.
So what does this mean for us mere unmusical mortals who might never record a Christmas album?
Here’s a joyful Christmas question for you to ponder on:
When you and/or your business communicates are you standing out or selling out?
- Are you standing out? Earning influence? Building trust? Or,
- Are you churning out industry standard tedious ‘best practice’ often-copied blueprints destined for nothing more than a bargain bin in a garage somewhere?
Richard Glynn will help you stand out, build influence and become easier to buy from.
Click here to find out more.