Certain phrases crop up in emails over and over again. But what do people understand from your email etiquette when you write them?
Cliche: To whom it may concern.
Translation: I couldn’t care less whether you read this or not. I’ve done my job by passing it on. Now I’m going to count some paper clips or something.
Cliche: I just wanted to reach out to you.
Translation: I don’t know you. But I want you to like me. This is spam.
Cliche: Thank you for reaching out to me.
Translation: I don’t care what you’re selling. It’s a no.
Cliche: Pick your brains.
Translation: I want you to do some work for me. But I don’t want to pay for it.
Cliche: No obligation.
Cliche: Hello <name?> How are you today? I hope you are well.
Translation: I am not creative enough to personalise the start of this email.
Cliche: Should you require any further information please do not hesitate to contact me.
Translation: I am not creative enough to personalise the end of this email.
Translation: I’m way too busy and important to sign off with more than one word. You need to know how important I am!
Are you guilty? Do any other email cliches need translating?
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