There’s a brilliant Woody Allen quote from Annie Hall. You may know it?
A relationship, I think, is like a shark, you know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.
Woody was reflecting on his own relationship at the time. So how is your relationship with customers? Is it moving forward .. or is it a dead shark?
Because PR is all about relationships.
And it’s how we move them forward that’s the trick. How we listen to customers issues; how we add value with inspirational nuggets of expert advice; how we share our passion and enthral them with brilliant stories: stories and conversations so brilliant they want to share them far and wide.
Get the relationship right – work at it – and you move forward together.
If you neglect it you’re left with … well, a dead shark.
Richard Glynn will help you stand out, build influence and become easier to buy from.
Click here to find out more.