How a Dead Shark Can Evaluate Your PR

ValentinesHappy Valentine’s Day. Seems like a great time to talk relationships.

There’s a brilliant Woody Allen quote from Annie Hall. You may know it?

A relationship, I think, is like a shark, you know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.

Woody was reflecting on his own relationship at the time. So how is your relationship with customers? Is it moving forward .. or is it a dead shark?

Because PR is all about relationships.

And it’s how we move them forward that’s the trick. How we listen to customers issues; how we add value with inspirational nuggets of expert advice; how we share our passion and enthral them with brilliant stories: stories and conversations so brilliant they want to share them far and wide.

Get the relationship right – work at it – and you move forward together.

If you neglect it you’re left with … well, a dead shark.


Richard Glynn will help you stand out, build influence and become easier to buy from.
Click here to find out more.
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