Is this a good question?

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I was on the phone the other day with a sales promotion agency. He called me Richard, which I liked. Then, each time I asked a question he replied by saying this:

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How Your Business Can – and Must – Command Real Influence in 2015

influence

 

 

One of the big strategic marketing challenges for any business in 2015 is arresting the general trend of diminishing influence.

 

You still share great content, and carefully-targeted news updates – the same way you always have. But, even with supporting statistical evidence, you worry if anyone is really listening! And influence is important as it helps you harness the power of know, like and trust in your favour.

 

You’re right to worry. Here are the five reasons why your influence is diminishing, and what you can do about it.

 

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