Did you know there are 21 global and personal barriers (or enemies) that conspire to block our chances of influence?
Influence and persuasion are often used to mean the same thing. But they’re not!
So, do you know who it is yet? Do you care?
Are you underestimating the intelligence and knowledge of your stakeholders?
Experts tell us we should create and publish content. But is there there a nagging doubt in your mind that no-one is listening?
I was on the phone the other day with a sales promotion agency. He called me Richard, which I liked. Then, each time I asked a question he replied by saying this:
Media competitions are a great way to exchange products or services for editorial space. In fact, you can often include discrete promotional messages whilst retaining perceived editorial endorsement!
Here’s how …
One of the big strategic marketing challenges for any business in 2015 is arresting the general trend of diminishing influence.
You still share great content, and carefully-targeted news updates – the same way you always have. But, even with supporting statistical evidence, you worry if anyone is really listening! And influence is important as it helps you harness the power of know, like and trust in your favour.
You’re right to worry. Here are the five reasons why your influence is diminishing, and what you can do about it.