Are you underestimating the intelligence and knowledge of your stakeholders?
Experts tell us we should create and publish content. But is there there a nagging doubt in your mind that no-one is listening?
I was on the phone the other day with a sales promotion agency. He called me Richard, which I liked. Then, each time I asked a question he replied by saying this:
Media competitions are a great way to exchange products or services for editorial space. In fact, you can often include discrete promotional messages whilst retaining perceived editorial endorsement!
Here’s how …
One of the big strategic marketing challenges for any business in 2015 is arresting the general trend of diminishing influence.
You still share great content, and carefully-targeted news updates – the same way you always have. But, even with supporting statistical evidence, you worry if anyone is really listening! And influence is important as it helps you harness the power of know, like and trust in your favour.
You’re right to worry. Here are the five reasons why your influence is diminishing, and what you can do about it.
I was fascinated to hear Ed Milliband reveal that the Labour election tactics will be to engage in thousands of conversations. So is this a smart move?
I’ve been blogging for a while with medium-level success. Last week things got much better for me. This is why.
I’d love to be a fly on the wall at the Asda PR team meeting debrief today.
How they must’ve congratulated each other when they successfully negotiated a Good Morning Britain live feed from one of their stores on the biggest retail day of the year. They no doubt visualised hundreds happy smiling customers sharing their delight with the nation’s viewers whilst securing incredible bargains and praising Asda for their astonishing generosity
We now know things turned out to be quite different. Here are the #PRFail highlights witnessed on ITV’s Good Morning Britain. And a sprinkling of opportunities for smart communicators.
Ever wondered why Farage gets so much news coverage? It’s UKIP this and UKIP that at the moment. What lessons can we learn to transport our own organisations to publicity heaven?