How to Write a Pukka Press Release

How to Write a News Release

This post represents something of an experiment.

And, as with all experiments, I have learned some personally fascinating lessons. A journey of self discovery – if you will.

Lesson One: Even drawing a certain celebrity chef nine times doesn’t guarantee I’ll get anything remotely close to a likeness.

Lesson Two: There is a very fine line when it comes to over-egging this food/recipe metaphor. See, I just did it again!

Anyway: it is what it is. Enjoy or wince as you see fit! Off the hook, Geezers!

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Will you choose process or passion to build your business legacy?

Gareth Ainsworth retired after 600 games this weekend.

In a split second your business legacy can be cast. Today I’m going to take a look at two professional footballers’ contrasting approaches to the game they play for a living. And perhaps we can learn a little about what, and how, we all communicate impacts on the way our professional lives are perceived?

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Desk of Despair

Desk of Despair infographic
Desk of Despair Infographic about how public relations people can improve on the way they engage with journalists.

 

Barclays Facebook Campaign Backlash

Barclays bank facebook camapign
Barclays bank facebook camapign

 

In a desperate attempt to stem the tide of hate, Barclays has chosen to empower and enthuse their supporters using social media. Sadly, their cunningly-executed Facebook campaign hasn’t gone entirely to plan. Fans of well-conceived engagement campaigns should look away now. It’s not pretty!

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Six Easy Steps To Kick Start Your PR Race With Micropitching

Kick Start Your Public Relations Race
Kick Start Your Public Relations Race

This post is for anyone frustrated by their lack of success with PR activity. I want to show you how simple it can be to kick start your very own PR success story in just six simple steps. It might be easier than you think!

We’re going to learn how to reach out to journalists and influencers using a hyper-efficient personalised targeted timely newsworthy chunks of irresistible news!

In English? We’re going to learn how to micropitch!

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How a Dead Shark Can Evaluate Your PR

ValentinesHappy Valentine’s Day. Seems like a great time to talk relationships.

There’s a brilliant Woody Allen quote from Annie Hall. You may know it?

A relationship, I think, is like a shark, you know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.

Woody was reflecting on his own relationship at the time. So how is your relationship with customers? Is it moving forward .. or is it a dead shark?

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