Want to know why Lance Armstrong’s skilfully-orchestrated interview on Oprah has left everyone underwhelmed?
It’s because when you watch his confession you can’t help feeling part of a PR process.
A process where you, as the viewer, are merely a pawn with the power to help influence reputation in Lance’s favour.
Armstrong appears guarded and calculating. But perhaps the hours spent rehearsing legally-appropriate answers would have been better spent with Lance resolving to tell it how it was. And show us some honest regret and feeling for the sport he’s damaged and the competitors he cheated against.
His description of his career being one big lie is almost as though it all happened to him; not because of him!