Not a Chance Lance. What can we learn from Armstrong’s PR Battle?

Lance Armstrong on Oprah

Want to know why Lance Armstrong’s skilfully-orchestrated interview on Oprah has left everyone underwhelmed?

It’s because when you watch his confession you can’t help feeling part of a PR process.

A process where you, as the viewer, are merely a pawn with the power to help influence reputation in Lance’s favour.

Armstrong appears guarded and calculating. But perhaps the hours spent rehearsing legally-appropriate answers would have been better spent with Lance resolving to tell it how it was. And show us some honest regret and feeling for the sport he’s damaged and the competitors he cheated against.

His description of his career being one big lie is almost as though it all happened to him; not because of him!

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What is it with Ampersands?

I really don’t get ampersands.

I’ve just typed one here: &.

It took two key presses: SHIFT and ‘7’

Now, if I type the word ‘and’ I need to type a, n, and d. That’s three key presses. Or, if you prefer, an additional one key press to convey the same sentiment.

So, what does this say about an ampersand user?

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Why the change from broadcast to dialogue changes everything about marketing

Online networking and social media has really put a spanner in the works.

In the good old days, everyone would quietly interrupt everyone else with important selling messages. And then not so quietly. Adverts got bigger. And it seemed the louder our press releases and messages shouted, the more we interrupted, the more people heard us. So everyone did it. More. And sold more. Great!

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Publicity Favours the Brave! Six Tips to Help You Conquer Your Media Fear

Publicity

Have you ever been scared by the prospect of a media interview?

You realise it’s a wonderful publicity opportunity when a newspaper, TV or a radio station calls you and asks for your opinions. But, there’s always this nagging uncertainty and unfamiliarity that stops you in your tracks?

Publicity Favours the brave. This is my advice to help you seek out and relish each and every interview opportunity that comes your way.

Read morePublicity Favours the Brave! Six Tips to Help You Conquer Your Media Fear