What is PR?

Puzzled by PR? Mystified by media? Help is at hand!

A helpful way to begin an appreciation for the potential of well-executed public relations activity is by making a comparison with its marketing stable mate: advertising.

We all understand how advertising works – right? You agree a price for space or airtime and see or hear your advertisement exactly when and how you want it to appear.

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How to Achieve National News Coverage on a Budget

You can achieve national coverage on a budget

Good news. It’s not necessarily budget that will secure national coverage. Just a really good story. If you have one, or you and your PR advisor can conjure one up, then that’s part of the battle.

PR power and success is strongly linked to credibility and building up relationships over time too. So the more you do (and in this case spend) can increase your chances of national coverage.

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