Puzzled by PR? Mystified by media? Help is at hand!
A helpful way to begin an appreciation for the potential of well-executed public relations activity is by making a comparison with its marketing stable mate: advertising.
We all understand how advertising works – right? You agree a price for space or airtime and see or hear your advertisement exactly when and how you want it to appear.
Good news. It’s not necessarily budget that will secure national coverage. Just a really good story. If you have one, or you and your PR advisor can conjure one up, then that’s part of the battle.
PR power and success is strongly linked to credibility and building up relationships over time too. So the more you do (and in this case spend) can increase your chances of national coverage.
Here’s a quick and easy little trick I use to give my news release headlines impact.
So, where are they – these journalists who are going to deliver thousands of pounds-worth of editorial coverage about your business?
PR agencies invest thousands of pounds in the latest contact directories to keep in touch. But, for businesses that can’t justify that kind of spend, there are a few free tricks which can help too.
Read more5 free ways Google can help you discover influential journalists and bloggers
