So, do you know who it is yet? Do you care?
Let’s take a closer look at how the ‘celebrity threesome injunction’ story has maintained our attention (not necessarily interest) for so long. And the common sense lessons we can learn.
Here’s a summary of what only the most emotionally-immature egocentric rich people can’t see.
1. People love secrets
There is nothing like telling someone “sorry I can’t tell you” to make them more determined than ever to unearth the hidden information.
This works even for information they wouldn’t normally be interested in. This injunction has fuelled millions of “Do you know who it is yet?” conversations throughout the world. And the moment you find out, it becomes significantly less interesting.
Press injunctions make stories much more interesting than they would be in their own right.
2.Legal teams love fees
Each additional twist and subsequent court appearance adds another bulge in the ballooning legal costs. Not a problem for wealthy celebrities of course. But each additional legal chapter maintains an otherwise forgettable story in the spotlight. Keeps it ticking over. The exact opposite of the whole point of this?
3.You can’t control the internet
I can visualise a legal adviser trying to keep a straight face when saying the words “it’s OK, we can bury this one.” No-one with any sense really believes this any more do they? In fact, the overwhelming evidence would suggest that, the only valid reason to use a press injunction in the Internet age is to build interest – not decrease it.
You can’t control it. You can contribute to it. But you can’t control it.
4.Egos aren’t attractive
When this story has been and gone, what will our lasting perception be? Will we remember the story? Or will we remember the person who had such an inflated opinion of their own importance (People so wound up in their own world, insecurities, and how everything externally affects them – not the other way around) that all they care about is controlling every tiny thing that people think about them.
5.People aren’t stupid and they’ll make their own mind up
An obsession with control demonstrates at worst a bullying mindset and, at best, a lack of emotional intelligence.
Years ago, back in the playground, our knee jerk reaction was to threaten people when we were aggrieved. “I’ll tell the teacher on you!” That sort of thing. As we grow older, most of us learn to tune this knee jerk “not fair” voice out. We can see the bigger picture and, almost instantaneously, develop a longer term strategy to resolve an issue in our favour.
A press injunction is a classic knee-jerk mallet-to-crack-a-nut approach that demonstrates to anyone watching you don’t have the emotional intelligence to cope.
6.You are delaying your chance to put it right
If you want to reduce the negative impact of a bad news story, the sooner you get to the solution – the better. A wound with a permanent sticking plaster over it never heals. Get the air to it. Let it heal. Let people discover how you authentically resolve the problem. And let them remember that.
It’s an example of the bewildering importance people place on the advice of lawyers in matters of common sense: lawyers who advise knee-jerk emotionally naive tactics ahead of an emotionally intelligent influential strategy.
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