Two Influence Adventures: The Man and a Woolly Mammoth.

Here are two stories about influence. One reveals what happens when you build it. And the first one reveals the consequences when you don’t!


Influence Adventure Story 1

Once upon a time, about 50,000 years ago (give or take) there lived a man.

One day, the man saw a woolly mammoth. The man came from a starving tribe – who foraged desperately for food every day. The woolly mammoth looked very tasty indeed.

“I know” thought the man. “I’ll control this opportunity and make sure I receive maximum personal benefit. I’ll capture the mammoth, own it, and eat it – all to myself.”

Having shaped his plan, the man attacked the woolly mammoth alone. The mammoth fought back. The man died. And consequently so did everyone else in his starving tribe.

THE END

Influence Adventure Story 2

Once upon a time, about 50,000 years ago (give or take) there lived a man.

One day, the man saw a woolly mammoth. The man came from a starving tribe – who foraged desperately for food every day. And the woolly mammoth looked very tasty indeed.

“I know” thought the man. “I’ll speak to others in my tribe about this opportunity.  Together we’ll capture the mammoth, own it, and eat it. It will feed us for weeks.”

“Better still, the shared knowledge we gain from capturing the mammoth will be handed down – and improved on – through generations. That way, they too might never go hungry again.”

Having discussed, shared and refined his plan, the man influenced the other tribe members to join forces.

Together, they attacked the woolly mammoth. The mammoth fought back. But the tribe successfully used all their collective skills to defeat the animal. And they shared the spoils between the whole tribe.

Woolly Mammoth and Man

The tribe had connected in their desire to eat, and collaborated to discover a smart way to make it happen. The man’s shared experiences established him as the most influential in the tribe. From then on, his opinions were widely sought on all matters.

The more the tribe learned, the more they ate and the stronger and smarter they all became. Until, one day, they had an industrial revolution; travelled to the moon and back; and, invented the internet – all that type of stuff. 😉

THE END

Connection and collaboration are baked in to what makes us human. It’s what makes us tick.

https://www.psychologytoday.com/blog/positively-media/201111/social-networks-what-maslow-misses-0

Connection and collaboration are fundamental needs. They make you human. They make your buyers human. And they make your digitally-connected advocates human.

So, how will a strategy of connection and collaboration help you to build influence for your brand and your business?


Richard Glynn will help you stand out, build influence and become easier to buy from.
Click here to find out more.
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